iOS 6 Update: No More YouTube

Upon release of the newest version of Apple’s iOS 6 beta on Monday, users noted the absence of a long-time staple of the iPhone suite of preinstalled apps, YouTube. Since the first iPhone in 2007, the YouTube app has been a permanent fixture and could not be deleted. Some have claimed that this is just…

UNREAL Candy: A Review

Who says candy can’t be (relatively) healthy? When a 13 year old from Brookline was told by his parents that his Halloween candy was too unhealthy to eat all of it, he asked himself this question. Taking more initiative than most kids his age, he decided to prove his parents wrong. Sadly, he discovered that…

Social Media on Vacation

Visiting a brand new city is exciting; there are plenty of things to do and see, and sometimes you have so little time to do it all. To take full advantage of your time, you have to research and plan in advance to come up with, at the very least, a rough sketch of ideas.…

Social Media is the Future

We’ve all heard negative comments as to why many people avoid getting involved with social media. While Facebook, Twitter, and other social networking sites are incredibly popular, many people haven’t followed suit. Which, of course, is fine; it’s obviously not required. Being a huge fan and advocate of social media myself, I may be biased,…

Doing it Right: American Eagle

As new trends in social media emerge, it seems that every company has its own way of embracing the Internet as a way to advertise and connect with customers. While many companies have found great strategies, some do stand out, including American Eagle. AE, a popular clothing brand, uses various sites such as Facebook, Twitter,…

The Role of Foursquare

While reading various lists of the top trends of 2011, and those which will likely continue into 2012, I’ve found location-based check-ins to be a popular topic. While Facebook Places made a decent effort at it, no company has succeeded in marketing check-in services as well as Foursquare. Combining various location-based services with Facebook and…

“Why does my business need social media?”

If you are asking this question, take a little time thinking about the current state of the Internet. Social media is a major element of Public Relations (PR) that will continue growing for years to come. While there is much to cover on this subject, I want to put my thoughts together into a little…