An Unresolved Fight : Police vs. Minorities

Author’s Note: With the recent police brutality issues escalating to dangerous levels, I have had a lot on my mind regarding the issue. My reaction to such thoughts has always been to write, so I opened up a blank text document and poured my thoughts out in the form of a blog post. 5 pages…

MMORPG Community Manager – My First PR Aspiration

In December 2005, I started playing City of Heroes (CoH), a phenomenal MMORPG that I continued playing until the servers shut down in November 2012, almost seven years later. I wasn’t familiar with Public Relations as a career field at the time and decided to go on to college in 2011 to study Journalism. Looking…

When CSR Leads to Good Marketing

Corporate Social Responsibility (CSR) is an essential part of modern PR strategy, but the difficulty in recording its return on investment leaves many businesses questioning whether CSR is worth the time, money, and commitment. CSR often fails when companies are suspected of doing it for the attention, with no compassion or real connection with the…

Social Media for Job Hunting and Networking

The evolution of social media has not only revolutionized the way we communicate, but also how we approach numerous life tasks. For many industries, one such change involves the use of social media as a popular tool for job searching. For young professionals, networking has long been one of the most effective methods of finding…

The Importance of Influencers

With social media now playing a major part in marketing strategy, new ideas have come about to take advantage of the consumer’s ability to speak out online. Such public access by the everyday person has enabled all of us to exert influence in some way on the Internet. Identifying the most influential people has become…

Twitter v. Instagram

First it was Apple and Google. Now it’s Twitter and Instagram (in part because of its recent acquisition by Facebook). As these companies feud, they don’t just hurt each other; the users are the ones who have to suffer from a cut of features. Once Facebook bought Instagram, Twitter made one of the first steps,…

If The Pope Can Do It, You Can Too

You’ve probably heard before that “everyone’s on Twitter these days and you should be too,” but didn’t believe it. Well, now it seems to be true; Pope Benedict XVI has just started his own Twitter account. And of all people, you don’t want the Pope getting ahead of you on technological advances. Pope Benedict will…